Politica de prelucrare a datelor cu caracter personal

Privacy Policy with respect to the processing of personal data

We consider the right to the protection of personal data as a fundamental commitment to Ilema, so we will dedicate all the resources and efforts to process your data in full compliance with Regulation (EU) 2016/679 (the “General Data Protection Regulation” GDPR “), as well as any other applicable legislation on the territory of Romania. Since one of the key principles of this legal framework is transparency, we have prepared this document to let you know how we collect, use, transfer and protect your personal data when interacting with us about products and services including our web site or applications available on your mobile phone.

We reserve the right to periodically update and modify this Privacy Policy to reflect any changes in the way we process your personal data or any changes to your legal requirements. In the event of any such change, we will display on our website the modified version of the Privacy Policy, so please periodically review the contents of this Privacy Policy.

Who we are and how to contact us

Ilema is the trade name of MARANA SRL, a legal person of Romanian nationality, having its registered office in Ploiesti, Tinerimii Street, Nr. 34G, with serial number in the Trade Register J40 / 372 / 23.01.2002, unique tax registration number RO14399840 (hereinafter referred to as ” Ilema “or” us “). For the purposes of data protection law, we are an operator when we process your personal data.

Since we are always open to hearing your views and providing you with any additional information you may need regarding the processing of your data, we encourage you to contact the Data Protection Officer at the data.contact@ilemag .com – with the mention: to the attention of the Data Protection Officer.

Which categories of personal data we process

In general, we collect your personal data directly from you so you have control over the type of information you provide us. For example, we receive information from you as follows:

When you create a ilemag account, you are sending us: email address, first and last name;

Within your personal (My Account) page in the ilemag platform, you can add additional information such as: photo, gender, nickname, mobile phone number, fixed phone number, date of birth, education level, delivery addresses, alternative address -mail, bank card data, etc .;

When placing an order, you provide us with information such as: the product you want, your first and last name, delivery address, billing details, payment method, phone number, bank card details, etc.

We also offer you the opportunity to register on the ilemag platform via your Facebook or Google account. If you choose one of these variants, you will be directed to a Facebook Admin / Google LLC page where they will tell you about transferring your data to the ilemag. You can view the Facebook privacy policies, respectively Google, using the following links:



We can also collect and then process certain information about your behavior while browsing our website or using the smartphone, personalizing your online experience, and making offers tailored to your profile. we invite you to find out more details in this regard by consulting the section on the purposes of processing below.

On our website and smartphone we can store and collect information in cookies and similar technologies, according to the Cookie Policy.

We do not collect or otherwise process sensitive data included in the General Data Protection Regulation in special categories of personal data. We also do not want to collect or process data of minors under the age of 16.

What are the purposes and basics of the processing

We will use your personal data for the following purposes:

To Provide Illegal Services to Your Benefit
This general purpose may include, as appropriate, the following:

a) Create and manage the account within the ilemag platform;

b) Order processing, including pickup, validation, dispatch and invoice

c) Solving cancellations or problems of any kind related to an order, to the goods or services purchased;

d) return of the products according to the legal provisions;

e) Reimbursement of the value of the products according to the legal provisions;

f) Provide support services, including providing answers to your questions about your orders or the goods and services of Ilemag or Ilemag Marketplace partners.

Processing your data for these purposes is in most cases necessary for the conclusion and performance of a contract between Ilemag and you. Also, some processing under these purposes is required by applicable law, including tax and accounting legislation.

To improve our services
We always want to offer you the best online shopping experience. To do this, we may collect and use certain information about your Purchaser behavior, we may invite you to fill in satisfaction queries subsequent to the completion of an order, or we can conduct market research and market research directly or through partners.

We base our activities on our legitimate interest in doing business, always taking care that your fundamental rights and freedoms are not affected.

For marketing
We want to keep you informed about the best offers for the products / services you are interested in. In this regard, we may send you any type of message (such as e-mail / SMS / phone / mobile push / webpush / etc.) Containing general and thematic information, information on similar or complementary products you have purchased information about offers or promotions, product information added in the “Account / My Basket” section or the “Account / Favorites” section or you have shown interest in purchasing them, as well as other commercial communications such as research market and opinion polls, and we can show personalized recommendations on your website and smartphone. In order to provide you with information of interest to you, we may use certain data about your buyer behavior (e.g., products viewed / added to wishlist / purchased) to create a profile. We always ensure that such processing is done with due respect for your rights and freedoms and that the decisions taken thereon do not have any legal effect on you and do not affect you to a similar extent to a significant extent.

In most cases, we base our marketing communications on your prior consent. You can change your mind and withdraw your consent at any time by:

  • Changing your client account settings in the “My Subscriptions” section;
  • Accessing the unsubscribe link displayed in the messages you receive from us; or through
  • Contact Ilemag using the contact details described above.

In some situations, we can base our marketing activities on our legitimate interest in promoting and developing our commercial activity. In any situation where we use information about you for our legitimate interest, we take care and take all necessary measures to ensure that your fundamental rights and freedoms are not affected. However, you may, at any time, request us, by the means described above, to stop processing your personal data for marketing purposes, following your request.

To defend our legitimate interests
There may be situations in which we use or transmit information to protect our rights and commercial activity. These may include:

  • Measures to protect the Illemag web site and users of cyber attacks:
  • Measures to prevent and detect fraud attempts, including the transmission of information to competent public authorities;
  • Measures to manage various other risks.

The general focus of these types of processing is our legitimate interest in defending our commercial activity, being understood that we ensure that all the measures we take guarantee a balance between our interests and your fundamental rights and freedoms.

We also, in some cases, base our processing on legal provisions such as the obligation to safeguard the goods and values ​​provided for by the applicable legislation in this field.

How long do we keep your personal data

As a general rule, we will store your personal data as long as you have an account in the ilemag platform. You may request us to delete certain information or account closure at any time, and we will respond to these requests, subject to the storage of certain information, including after the account has been closed, in cases where applicable law or legitimate interests impose it.

Who we send your personal data to

As the case may be, we may transmit or give you access to certain personal data of the following categories of recipients:

  • companies within the same group of companies as;
  • illegal partners;
  • courier service providers;
  • payment / banking service providers;
  • Marketing / telemarketing service providers
  • market research service providers;
  • insurance companies;
  • IT service providers;
  • other companies with whom we can develop joint programs to market our goods and services.

If we have a legal obligation or if it is necessary to protect our legitimate interest, we can also disclose certain personal data to public authorities.

We ensure that access to your data by third-party private law entities is done in accordance with the legal provisions on data protection and confidentiality of information, based on contracts concluded with them.

In which countries transfer your personal data

We currently store and process your personal data on the territory of Romania.

However, we may transfer certain of your personal data to entities located within or outside the European Union, including countries where the European Commission has not recognized an adequate level of protection of personal data.

We will always take action to ensure that any international transfer of personal data is carefully managed in order to protect your rights and interests. Transfers to service providers and other third parties will always be protected by contractual commitments and, where appropriate, by other safeguards, such as the standard European Commission’s contractual clauses or certification schemes, such as Privacy Shield for Personal Data Protection transferred from within the EU to the United States of America.

You can contact us anytime, using the contact details listed above, to find out more about the countries where we transfer your data, the pairs and the safeguards we have applied to these transfers.

How we protect the security of your personal data

We are committed to ensuring the security of personal data by implementing appropriate technical and organizational measures, according to industry standards.

The transmission of your personal data is done using state-of-the-art encryption algorithms and stored on secure servers while ensuring data redundancy.

We use payment processor services to make payments. Any payment information is encrypted using HTTPS technology with TSL 1.2 encryption.

Despite the steps taken to protect your personal data, we would point out that the transmission of information via the Internet in general or through other public networks is not completely secure, with the risk that data may be seen and used by third parties unauthorized parties. We can not be responsible for such vulnerabilities of systems that are not under our control.

What rights do you have

The General Data Protection Regulation recognizes a series of rights with respect to your personal data. You can request access to your data, correct any mistakes in our files, and / or you can oppose the processing of your personal data. You can also exercise your right to complain to your competent supervisory authority or to appeal to the courts. As the case may be, you may also have the right to request the deletion of your personal data, the right to restrict your data processing and the right to data portability.

More information about each of these rights can be obtained by consulting the table below.

In order to exercise your rights, you can contact us using the contact details listed above. Please note the following if you want to exercise these rights:

Identity. We take seriously the confidentiality of all records that contain personal data. For this reason, please send us your requests regarding such records using the ilemag e-mail address.

Otherwise, we reserve the right to verify your identity by requesting additional information to confirm your identity.

Fees. We will not charge a fee to exercise any right with respect to your personal data, unless your request for access to information is ungrounded, repetitive or excessive, in which case we will charge a reasonable amount in such circumstances. We will inform you of any fees applied before you resolve your request.

Response time. We plan to respond to any valid requests within a maximum of one month, unless this is particularly complicated or if you have made several requests, in which case we will respond within a maximum of two months. We’ll let you know if we’ll need more than a month. We may ask if you can tell us exactly what you want to receive or what you are worried about. This will help us to act faster and shorten the response time to your request.

Rights of third parties. We do not have to respect an application if it adversely affects the rights and freedoms of other people concerned.

Rights Target Description

You can ask us:
to confirm that we process your personal data;
to provide you with a copy of this data;
to provide you with other information about your personal data, such as what we have, what we use, who we divulge, whether we transfer them abroad and how we protect them, how long we keep them, what rights you have , how can you make a complaint from where we obtained your data to the extent that the information has not already been provided by this information.
Correction You may ask us to rectify or complete your inaccurate or incomplete personal data.
We may try to verify the accuracy of the data before correcting it.

Deleting Data You may ask us to delete your personal data, but only if:
they are no longer necessary for the purposes for which they were collected; or
You have withdrawn your consent (if data processing is based on consent); or
you have a legal right to oppose you; or
these have been illegally processed; or
we have a legal obligation to do so.
We do not have to comply with your request for deletion of your personal data if processing of your personal data is required:

to comply with a legal obligation; or
to establish, exercise or defend a right in court.
There are certain other circumstances in which we are not obliged to comply with your request for data deletion, although these are the most likely circumstances in which we may decline your request

Please note that prior to exercising this right, you will download from Ilemag account and save all documents related to orders made from Ilemag, regardless of whether billing has been made to you or to another person or entity (such as: invoices, guarantee certificates). If you do not do this before you exercise the right to delete, you will lose all of these documents and Ilemag will be unable to provide you, as the case may be, because the data deletion process and Ilemag account , with all the data and documents related to it, is an irreversible process.

Restriction of data processing You may require us to restrict the processing of personal data only if:
their accuracy is contested (see rectification section) to allow us to verify their accuracy; or
processing is illegal, but you do not want the data to be deleted; or
they are no longer necessary for the purposes for which they were collected, but you need them to find, exercise or defend a right in court; or
you have exercised the right to oppose you, and checking whether our rights are prevailing is in progress.
We may continue to use your personal data as a result of a restriction request if:

we have your consent; or
to establish, exercise or secure the defense of a right in court; or
to protect the rights of Illemag or of any other natural or legal person.
Data portability You may require us to provide your personal data in a structured, commonly used and automatically readable form or request that it be “ported” directly to another data operator, but in each case only if:
processing is based on your consent or on the conclusion or performance of a contract with you; and
processing is done by automatic means.

You may oppose at any time, for reasons related to your particular situation, the processing of your personal data on our legitimate interest if you believe that your fundamental rights and freedoms prevail over this interest.
You can also oppose any time processing your data for direct marketing (including creating profiles) without any reason, in which case we will cease processing as soon as possible.

Making automated decisions
You can ask that you not be the subject of a decision based solely on automatic processing, but only when that decision:
produces legal effects with regard to you; or
affects you in a similar way and to a significant extent.
This right shall not apply if the decision taken following automatic decision-making:

we are required to conclude or run a contract with you;
is authorized by law and there are adequate safeguards for your rights and freedoms; or
is based on your explicit consent.
Complaints You have the right to file a complaint with the supervisory authority about the processing of your personal data. In Romania, the data protection supervisory authority’s contact data is as follows:
The National Supervisory Authority for Personal Data Processing

Avenue G-ral. Gheorghe Magheru no. 28-30, Sector 1, postal code 010336, Bucharest, Romania

Phone: +40.318.059.211 or +40.318.059.212;

E-mail: anspdcp@dataprotection.ro

Without prejudice to your right to contact the supervisory authority at any time, please contact us in advance, and we promise that we will do our best to resolve any issues amicably.

We remind you that you can contact Data Protection Officer at any time by submitting your request in any of the following ways:

  • by e-mail at: contact@ilemag.com or
  • by phone 0726717624.